In a remarkable achievement, Meta Platforms Inc.’s (NASDAQ:META) Threads app has skyrocketed to over 100 million users within just five days of its launch, solidifying its position as the fastest-growing consumer application in history. This achievement surpassed the previous record set by ChatGPT, which took two months to reach the same milestone.

Meta’s Threads app, designed as a direct competitor to Twitter, has gained substantial traction since its debut, capturing the attention of millions of users. Notably, Threads also outpaced ChatGPT’s record as the fastest app to surpass 1 million users.

On the day of Threads’ launch, Meta co-founder Mark Zuckerberg enthusiastically shared updates on the app’s user growth. Within a matter of hours, Threads reached milestones of 2 million, 5 million, and 10 million users, achieving these impressive numbers in just two hours, four hours, and seven hours, respectively.

It’s worth noting that Threads has experienced a surge in attention, potentially driven in part by recent incidents involving prominent figures like Elon Musk on Twitter. Meta capitalized on this opportunity by advancing the launch of Threads by a day, originally slated for July 6th at 10 a.m. ET but instead launched on July 5th at 7 p.m. ET.

While Threads has firmly established itself as the fastest app to amass 100 million users, setting a record that may remain unmatched for a considerable period, the crucial challenge now lies in sustaining this momentum and ensuring long-term engagement from users on the platform. Meta will need to employ effective strategies to retain user interest and foster an active and vibrant community within Threads.