April 7 (Reuters) – Fox Corp said on Tuesday it will integrate Kalshi’s prediction market data across its news and streaming platforms, reflecting a broader trend among media organizations to use market-based probabilities to complement traditional reporting.
* Under the deal, sponsored by Kalshi, the firm’s predictiondata will be incorporated into FOX News Channel, FOX BusinessNetwork, FOX Weather and Fox’s direct-to-consumer streamingplatform, FOX One, providing forecasts linked to political,economic, weather and cultural events. * Kalshi will also work directly with Fox production teamsto support real-time data visualization. * Prediction markets, which allow users to trade on thelikelihood of future events, have become very popular after the2024 U.S. presidential election. * Kalshi said around 70% of visitors use the platformprimarily to view forecasts rather than for trading,underscoring growing demand for crowd-sourced probability dataas an information tool.
(Reporting by Kritika Lamba in Bengaluru)
